Repositioned a flexible-solar platform around reliability and adventure instead of specs, and built the brand, content and community to prove it.
- What we did
- Brand strategy, Identity, Web design, Photo and video, Community programs, Experiential
The problem
XPLOR panels cost roughly three times more than conventional solar and produced less power on paper. Flexible solar was unfamiliar to much of the market. A better product couldn't win on price or specifications.
The idea
Stop competing on the spec sheet. Win on durability, reliability and trust, and sell the adventure the power makes possible: overland, marine and off-grid.
The work
We led the brand from strategy through execution: identity, web, photography and video, education content, a dealer story, and community and ambassador programs that put real users at the center.
The result
XPLOR became a recognized premium component for serious overland builds, with major industry partnerships alongside the dealer and ambassador network.
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