A letter service taken from zero to one: the name and mark, the stationery and envelopes, six storybook worlds, and the tool a parent uses to write a one-page letter from Santa, the Tooth Fairy or Cupid, printed on cream paper and mailed.
- What we did
- Brand identity, Illustration, Stationery and envelope design, Product design, UX/UI design, Build
The idea
The letters a child keeps come from details only a parent knows: the bike ride, the lost dinosaur, the brother called Leo. Far Away Posts asks for a few of those true things and turns them into a one-page letter that arrives by mail, in an envelope from somewhere magical.
Zero to one
It started as a blank page. The name, the mark, the paper, the envelopes, the writers and their worlds, and a working product to hold it all together, each designed to work with the others, from the first screen to the envelope in the mailbox.
The letter, live
The letter sits on the desk from the first question and fills in as the parent types: the name, the town, the wish. New lines are highlighted as they land. Paper and handwriting change on the letter itself, and a meter keeps it to one page, so what the parent sees is what gets printed. AI drafts a first version in the writer’s voice; the parent can change any word, and nothing prints until they approve it.
Six worlds
Santa writes from a sleeping village under falling snow. The Tooth Fairy gets a moonlit sky and fairy dust, Cupid drifting hearts, the Easter Bunny a spring meadow, and the birthday dragon and unicorn a sky full of balloons. Each writer has its own crest, three papers, a postage stamp, a postmark and a delivery label.
Made for real paper
Everything is designed for cream US Letter paper and a plain #10 envelope. Some parts stay physical on purpose: the crest and postmark are inked rubber stamps, the stamp is a real sticker and the wax seal goes on the back flap. The envelope travels inside a plain mailer, so the parent can put it in the mailbox or under the tree.
Behind the letter
Checkout, an order desk that prints letters, envelopes and mailing labels in batches, and a schedule that deletes the child’s details 60 days after the letter ships.