Build

Software built around your business. Owned by you.

For businesses that already have a brand and need the tools. Software built around your own data and processes. You own the code, not a subscription.

What's in the Build lane

  • Websites

    Fast, accessible sites that load in a blink, rank, and are easy for your team to update.

  • UX and UI design

    Research, user flows, wireframes and interface design, tested with real people before a line of code gets written.

  • Shopify stores

    Stores built to launch and run: products, photography, checkout and the operations behind them.

  • Custom business apps

    Apps shaped around how you actually work, not how a software company thinks you should.

  • Internal tools that replace spreadsheets

    Orders, scheduling, inventory, approvals: the spreadsheet everyone's afraid to touch, turned into a tool that can't break.

  • Client portals, booking and quoting

    Let customers book, pay, upload and check status themselves, so the phone stops being the system.

  • Dashboards and automations

    The numbers you check every morning in one place, and the busywork that happens on its own.

How a build usually runs

  1. Map the process1 wk
  2. Prototype you can click1 wk
  3. Build3 wks
  4. Test and train your team1 wk

A typical example. Yours gets its own dated plan, on the same monthly rate. How we work

Hover a step to zoom in Zoom: your brandBrand packagefrom Brand, or yoursEditorial voicehow it readsInto the buildfiles, fonts, templates Zoom: mapSitemapsections, articlesWorkflowdraft, edit, publishAI drafts flowsa person approves Zoom: prototypeUX: flows, wireframestested with real peopleUI: reader and editorphone and desktopClickable in daysbefore a line of code Zoom: buildAI-assisted codereviewed by a personCMS, publishingone place to writeSEO, analyticstracked from day one Zoom: the shared systemTheir AI agentfollows the shared rulesEditor, Floridaa person, doing the workto the shared server01 Start: your brandbrand package02 Mapsitemap, workflow03 PrototypeUX and UI, clickable04 BuildCMS, SEO, analyticsSkills, rules, frameworksagent skillsrules in .md filesPeople in four stateseach using their own agentLive: one shared systemone serversame dashboardsAI at work
A fictional media company, the build. It starts from the brand and ends with one shared system: people in different states, each using their own AI agent, all following the same skills, rules and frameworks on the same server. AI at every stage is why one senior lead can do what used to take a whole team.

Secure, stable and looked after

Launch day is the start, not the finish line. Here's how we build it to stay safe and stay up, what happens when something goes wrong, and why you're never stuck with us.

  • Everything is documented

    How it's built, where it runs, every account and login, how to deploy it and how to fix the common problems, all written down and handed to you. If you ever change developers, whoever takes over has everything they need to keep it running. Nothing lives only in one person's head, including ours.

  • Architecture anyone can pick up

    Built on standard, widely used tools, not a custom platform only we understand. Any capable developer can open the code and know where things are.

  • Security from the first line of code

    Encrypted connections, proper logins and permissions so people only see what they should, passwords and keys kept out of the code, and software updates applied as they're released.

  • Backups you can restore from

    Your data is backed up automatically, and we test that a backup actually restores before launch, not after something breaks.

  • Monitoring that tells us first

    Uptime checks and error alerts run around the clock, so in most cases we know about a problem before your customers do.

  • When something goes down

    You reach the person who built it, not a ticket queue. We fix it, then send you a written account of what happened, what we changed and how we've stopped it happening again.

  • Support after launch

    Run it yourself with the docs and the training, hand it to another team, or keep us on to look after it: updates, fixes, monitoring and small improvements.

When we're done, everything we made belongs to you.

The code, the designs, the files, the accounts and the documentation to run it all. After launch, run it yourself, hand it to another team, or have us look after it.