A brand for halo-halo, the Filipino shaved-ice dessert: name, identity, cup sizes, illustration and the places it shows up, from napkins to carts.
- What we did
- Brand identity, Illustration, Packaging, Brand applications
The challenge
Halo-halo layers shaved ice, ube, leche flan and a long list of other ingredients. It's wonderful, and a lot to explain to someone trying it for the first time.
The idea
Friendly before fancy: a warm “Halo there!” greeting, a simple cup mark, and three sizes with Filipino names, Marami, Sakto and Konti: a lot, just right, a little.
The system
A library of line illustrations drawn from Filipino life, a pattern, and ingredient cards that introduce the bowl one part at a time, applied to cups, napkins, aprons and a cart.
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