The first chapter of Nowhere Else to Be, a story series that puts the product inside a human moment instead of at the center of it.
- What we did
- Campaign concept, Story, Casting, Art direction, Photography
The idea
A couple drives the California countryside with a picnic and nowhere to be, stopping when the road offers the right spot. The drive builds anticipation; the picnic is the payoff.
The work
Concept, story, casting, car, location, art direction and photography. The sparkling French lemonade is the hero, with the blanket, basket, glasses and food all from World Market and all in use, never posed.
What's next
Three more short-film concepts in the series: Where We Left Off, First Night and The First Recipe.
More from the project
