--- title: "XPLOR — X Gravity" description: "Repositioned a flexible-solar platform around reliability and adventure instead of specs, and built the brand, content and community to prove it." url: https://xgravity.co/work/xplor.html --- [Work](https://xgravity.co/work/) / Brand for Sunflare # XPLOR Powering adventures. ![XPLOR, image 1 of 9](https://xgravity.co/assets/work/xplor/01.jpg) ![XPLOR website pages: home, Flex panels, BLOX modules and the off-grid power system](https://xgravity.co/assets/work/xplor/20.jpg) ![XPLOR, image 3 of 9](https://xgravity.co/assets/work/xplor/02.jpg) ![XPLOR, image 4 of 9](https://xgravity.co/assets/work/xplor/03.jpg) ![XPLOR, image 5 of 9](https://xgravity.co/assets/work/xplor/04.jpg) ![XPLOR, image 6 of 9](https://xgravity.co/assets/work/xplor/05.jpg) ![XPLOR, image 7 of 9](https://xgravity.co/assets/work/xplor/06.jpg) ![XPLOR, image 8 of 9](https://xgravity.co/assets/work/xplor/07.jpg) ![XPLOR, image 9 of 9](https://xgravity.co/assets/work/xplor/08.jpg) 1 / 9 Repositioned a flexible-solar platform around reliability and adventure instead of specs, and built the brand, content and community to prove it. What we did Brand strategy, Identity, Web design, Photo and video, Community programs, Experiential ## The problem XPLOR panels cost roughly three times more than conventional solar and produced less power on paper. Flexible solar was unfamiliar to much of the market. A better product couldn't win on price or specifications. ## The idea Stop competing on the spec sheet. Win on durability, reliability and trust, and sell the adventure the power makes possible: overland, marine and off-grid. ## The work We led the brand from strategy through execution: identity, web, photography and video, education content, a dealer story, and community and ambassador programs that put real users at the center. ## The result XPLOR became a recognized premium component for serious overland builds, with major industry partnerships alongside the dealer and ambassador network. ## More from the project ![XPLOR, image 9](https://xgravity.co/assets/work/xplor/09.jpg)![XPLOR, image 10](https://xgravity.co/assets/work/xplor/10.jpg)![XPLOR, image 11](https://xgravity.co/assets/work/xplor/11.jpg)![XPLOR, image 12](https://xgravity.co/assets/work/xplor/12.jpg)![XPLOR, image 13](https://xgravity.co/assets/work/xplor/13.jpg)![XPLOR, image 14](https://xgravity.co/assets/work/xplor/14.jpg)![XPLOR, image 15](https://xgravity.co/assets/work/xplor/15.jpg)![XPLOR, image 16](https://xgravity.co/assets/work/xplor/16.jpg)![XPLOR, image 17](https://xgravity.co/assets/work/xplor/17.jpg)![XPLOR, image 18](https://xgravity.co/assets/work/xplor/18.jpg)![XPLOR, image 19](https://xgravity.co/assets/work/xplor/19.jpg)![XPLOR, image 21](https://xgravity.co/assets/work/xplor/21.jpg)![XPLOR, image 22](https://xgravity.co/assets/work/xplor/22.jpg)![XPLOR, image 23](https://xgravity.co/assets/work/xplor/23.jpg)![XPLOR, image 24](https://xgravity.co/assets/work/xplor/24.jpg) [Next projectSoftwire](https://xgravity.co/work/softwire.html)