About
Thinking and making are equal.
Strategy defines the problem. Design gives it form, and shows what the strategy missed. X Gravity is built on doing both, then building the software the brand runs on.
The thinking behind it
My engine has no gravity.
That was the original name: too long for a logo, but it says what we believe. The engine is the mind, and nothing should hold it down. X Gravity is the short version.
spent his career as a creative director and principal brand designer, across agency teams, in-house leadership and direct client work, in technology, hospitality, automotive, real estate, financial services, retail and restaurants. X Gravity puts both halves in one place: the brand, and the website, apps and tools it lives in.
What we believe
- Clarity before style
- Style should help people recognize, understand and trust you. If it isn't clear, it isn't finished.
- Build the system
- A brand isn't a logo or a campaign. It's strategy, identity, language and experience, connected.
- Honest direction
- Say what we think, explain why, and lead by doing the work.
- Taste with a reason
- Every decision should be explainable. If we can't say why, we look again.
- Question the question
- The brief is a starting point. We make sure we're solving the right problem before we solve it well.
- Simple on purpose
- The best version is usually simpler than the first one. We take things away until everything left earns its place.
How we use AI
Faster, without lowering the standard.
AI is built into how we work. It adds capacity and speed. The judgment and the craft stay with people.
Research and concepts
Exploring more directions earlier, so the strongest idea wins on its merits.
Production
Image, video and copy variations made faster, then checked against the brand by a person.
Repeatable workflows
The right tools, prompts, templates, guardrails and quality checks, so output stays consistent.
Agents, skills and rules
For teams, we build the agent skills, rules in .md files and frameworks that everyone's AI agents follow, so a writer in Texas and an editor in California work the same way, on the same system.
Inside what we build
Sites and tools set up with AI in the workflow: updates made faster, and the things that matter tracked.
How the studio is built
Lean on purpose. Every handoff is another chance for an idea to get diluted, so the lead stays in the work itself, not just the reviews.
Specialists come in for the stages that need them, and they work to the same skills and rules as everyone else. The map at the top of this page is the whole org chart.
“If my name is on it, I'm accountable for it. No matter who's on the project, it stops with me.”
Ben
Why the player-coach model How the monthly rate works
X Gravity is an Alchemic Graph company.
What clients and collaborators say
Ben is passionate about creating brands that authentically tell stories and connect with the right audience.
Ben's expertise and out-of-the-box thinking were vital to the success of launching our client's rebranding campaign.
Ben is very hands-on, gets deeply engaged in each project, and treats the work as if it were his own. At the end of the day, he delivers great value.
I immediately acquired a deeper appreciation for Ben as both a creative problem solver and business strategist.
Ben understands that great design is much more than pretty pictures.
Ben possesses an arsenal of skills and a depth of experience to get the job done right, on time and on budget.
His positive attitude and can-do spirit make him a valuable addition to any project.
Ben is a very affable person, and his passion for his work is infectious.