Your brand, website and tools.

One flat fee, from $8,000 a month. The thinking and the craft stay human, and AI clears the busywork so your fee goes further. Month to month: stop at the end of any month, and keep everything we've made.

Book an intro call See the work

AI should save you money. Here it does.

You already know AI can cut costs. We put it to work on both sides. In our studio, it takes on the legwork of research and production, so your flat fee buys more each month, while the judgment and the craft stay human. In your business, we build it into tools and automations that take the busywork off your team.

See the whole map

Own what you build.

Most businesses rent the tools they run on and scatter the rest across agencies and apps. We build your brand, your website and your tools, and hand every piece to you.

Two lanes. Start wherever you are.

New business? Start with Brand. Already have one? Go straight to Build. Need both? We do them in order, one project at a time.

Brand

For businesses starting out, or ready for a refresh.

The idea your business can own, and everything that carries it into the world.

  • Positioning and messaging
  • Naming
  • Logo and identity systems
  • Brand refreshes
  • Voice and guidelines
  • Packaging
  • Campaigns
  • Assets and collateral
Explore Brand

Build

For businesses that already have a brand and need the tools.

Software built around your own data and processes. You own the code, not a subscription.

  • Websites
  • UX and UI design
  • Shopify stores
  • Custom business apps
  • Internal tools that replace spreadsheets
  • Client portals, booking and quoting
  • Dashboards and automations
Explore Build

Content, as an add-on. Any Brand or Build project can add photography, video, copy and launch posts. Need ads or social run day to day? We bring in a trusted partner.

Selected work

All projects
  1. Monarch: The best places don't have an address.

    Brand + UX/UI

    Monarch

    The best places don't have an address.

    Name, brand identity and app design for Monarch, a trip-planning and navigation app for people who travel and camp where addresses stop working: dirt roads, remote coastlines, mountain passes and anywhere beyond cell coverage.

    View the work
  2. Softwire: The CRM that fills itself in.

    Strategy + Brand + UI/UX

    Softwire

    The CRM that fills itself in.

    An AI assistant for tradespeople with no back office: it answers customers, books the work and fills in every customer record from normal texts.

    Zero typing from the first text to a complete customer record

    View the work
  3. The Market Verdict: Read the brand your market already confirmed.

    Strategy + Brand + Product

    The Market Verdict

    Read the brand your market already confirmed.

    A method for reading what customers have actually confirmed about a brand, with printed workbooks for four stages of company and an online workbook that runs it for a whole team.

    4 workbook editions, from first customer to enterprise

    View the work
  4. Leges Motus: A brand built to move.

    Brand + Build

    Leges Motus

    A brand built to move.

    An automotive apparel brand created from nothing: strategy, identity, product, production, content and a Shopify storefront.

    100+ tees sold in the first two months

    View the work
  5. XPLOR: Powering adventures.

    Brand for Sunflare

    XPLOR

    Powering adventures.

    Repositioned a flexible-solar platform around reliability and adventure instead of specs, and built the brand, content and community to prove it.

    300% product-line revenue growth by year three

    View the work
  6. SnapDTF: A print shop that runs itself.

    Build

    SnapDTF

    A print shop that runs itself.

    Brand, ordering site, automatic file checking and an order dashboard for a direct-to-film transfer shop, built end to end.

    14 × 18 one sheet size, one price

    View the work

One project at a time. One monthly rate.

Every engagement is mapped week by week: brand first if you need it, then the site, then the tools, on a dated plan, at one flat rate from $8,000 a month. No change orders. When a better idea shows up halfway through, we follow it.

See how an engagement works

Who we work with

We help growing businesses look the part and run better.

See who we work with
Founder of X Gravity

About

Thinking and making are equal.

X Gravity is led by , a creative director and principal brand designer who clarifies, builds and evolves brands, from strategy to market and beyond. Now he builds the software they run on, too.

About X Gravity
Ben is passionate about creating brands that authentically tell stories and connect with the right audience.
Paul Vela CDO, Sunflare

Field notes

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