Brand, ordering site, automatic file checking and an order dashboard for a direct-to-film transfer shop, built end to end.
- What we did
- Brand strategy, Identity, Web app, Payments, Operations tooling
The problem
Custom print shops lose hours every week to bad customer files: wrong sizes, missing transparency, low-resolution art. Each one means emails back and forth, reprints, and a customer who blames the shop.
The idea
One sheet size and one price, so there's nothing to configure, and a checker that reads every file in the customer's browser before they pay. Clear problems are blocked with a plain-English fix. Borderline files are flagged for a person to review, so nothing bad ever reaches the printer.
The build
A fast static site with server functions for uploads, Square checkout and order emails, a Postgres database for orders, and a simple dashboard to approve, reject and refund. Print files go straight from the customer's browser to cloud storage, so large files never slow the site down. A free halftone maker, with a free account to download, brings in new customers and teaches them to prepare art that prints cleanly.
The brand
A geometric SNAP mark in cyan, magenta, yellow and white, the inks of the trade. Each section of the site takes one letter's color, so customers always know where they are.