A documentary series that showed flexible solar through the people and missions it powers, giving sales real-world proof.
- What we did
- Campaign strategy, Film, Photography
The idea
Each application got two films: a story-led film, then a technical follow-up called A Closer Look. People first, specifications second.
The stories
STØDIG: two architects sail a converted survival lifeboat 5,000 km to the Norwegian Arctic on about 900 watts of curved-roof solar. Sarpinz: a 1972 Pinzgauer rebuilt as a search-and-rescue support vehicle. Maui House: an off-grid home with panels hidden in a color-matched roof. Honest Eco: a Key West dolphin-tour boat that cut diesel from 14 gallons a trip to three.
The result
More than four million views, coverage from Forbes, The New York Times and CleanTechnica, and real-world proof the sales team now uses with manufacturers.
