---
title: "Transform — X Gravity"
description: "A documentary series that showed flexible solar through the people and missions it powers, giving sales real-world proof."
url: https://xgravity.co/work/transform.html
---

[Work](https://xgravity.co/work/) / Campaign for Sunflare

# Transform

Stories about people, not products.

![Transform, image 1 of 4](https://xgravity.co/assets/work/transform/01.jpg)

![Transform, image 2 of 4](https://xgravity.co/assets/work/transform/02.jpg)

![Transform, image 3 of 4](https://xgravity.co/assets/work/transform/03.jpg)

![Transform, image 4 of 4](https://xgravity.co/assets/work/transform/04.jpg)

 1 / 4 

A documentary series that showed flexible solar through the people and missions it powers, giving sales real-world proof.

What we did

Campaign strategy, Film, Photography

## The idea

Each application got two films: a story-led film, then a technical follow-up called A Closer Look. People first, specifications second.

## The stories

STØDIG: two architects sail a converted survival lifeboat 5,000 km to the Norwegian Arctic on about 900 watts of curved-roof solar. Sarpinz: a 1972 Pinzgauer rebuilt as a search-and-rescue support vehicle. Maui House: an off-grid home with panels hidden in a color-matched roof. Honest Eco: a Key West dolphin-tour boat that cut diesel from 14 gallons a trip to three.

## The result

More than four million views, coverage from Forbes, The New York Times and CleanTechnica, and real-world proof the sales team now uses with manufacturers.

## The films

-   [![Watch the STØDIG film](https://xgravity.co/assets/work/transform/films/stodig.jpg)STØDIGTwo architects, a converted lifeboat, the Norwegian Arctic](https://youtu.be/Gj4FLZsLMXY)
-   [![Watch the Sarpinz film](https://xgravity.co/assets/work/transform/films/sarpinz.jpg)SarpinzA 1972 Pinzgauer rebuilt for search and rescue](https://youtu.be/iw0n9LCTsXU)
-   [![Watch the Maui House film](https://xgravity.co/assets/work/transform/films/maui-house.jpg)Maui HouseAn off-grid home with a solar roof you can't see](https://youtu.be/CI06e5qiHHk)
-   [![Watch the Honest Eco film](https://xgravity.co/assets/work/transform/films/honest-eco.jpg)Honest EcoA Key West dolphin-tour boat, from 14 gallons of diesel a trip to three](https://youtu.be/8RX5CV_X8Zo)

[Next projectSunday Drive](https://xgravity.co/work/sunday-drive.html)
