--- title: "Far Away Posts — X Gravity" description: "A letter service taken from zero to one: the name and mark, the stationery and envelopes, six storybook worlds, and the tool a parent uses to write a one-page letter from Santa, the Tooth Fairy or Cupid, printed on cream paper and mailed." url: https://xgravity.co/work/farawayposts.html --- [Work](https://xgravity.co/work/) / Brand + Product # Far Away Posts A real letter from far away, written just for your child. ![Far Away Posts, image 1 of 16: the home page: a real letter from far away, written just for your child](https://xgravity.co/assets/work/farawayposts/hero.jpg) ![Far Away Posts, video: video: the home page from top to bottom: the hero, the six writers, What’s inside with its letter, envelope and certificate, how it works, the packages and the questions](https://xgravity.co/assets/work/farawayposts/scroll-poster.jpg) ![Far Away Posts, video: video: a parent writes a letter from Santa. Each answer appears on the letter as it’s typed, the paper and handwriting change on the page, a package is chosen, and the envelope is addressed](https://xgravity.co/assets/work/farawayposts/flow-poster.jpg) ![Far Away Posts, image 4 of 16: the letter tool: one question at a time beside the letter, which fills in as the parent types](https://xgravity.co/assets/work/farawayposts/tool-focus.jpg) ![Far Away Posts, image 5 of 16: What’s inside, on the home page: a real letter from Santa, with each part explained](https://xgravity.co/assets/work/farawayposts/inside-letter.jpg) ![Far Away Posts, image 6 of 16: What’s inside: the envelope, front and back, from the hand-inked crest to the wax seal](https://xgravity.co/assets/work/farawayposts/inside-envelope.jpg) ![Far Away Posts, image 7 of 16: What’s inside: the Nice List certificate, signed by Santa](https://xgravity.co/assets/work/farawayposts/inside-certificate.jpg) ![Far Away Posts, image 8 of 16: three phone screens: the same tool for Santa, the Tooth Fairy and Cupid](https://xgravity.co/assets/work/farawayposts/phones.jpg) ![Far Away Posts, image 9 of 16: choosing paper and handwriting, previewed on the letter itself](https://xgravity.co/assets/work/farawayposts/paper-focus.jpg) ![Far Away Posts, image 10 of 16: five of the writers’ worlds: Santa, the Tooth Fairy, Cupid, the Easter Bunny and a birthday dragon](https://xgravity.co/assets/work/farawayposts/worlds.jpg) ![Far Away Posts, image 11 of 16: letters from the Tooth Fairy, Santa and Cupid, each on its own stationery](https://xgravity.co/assets/work/farawayposts/letters.jpg) ![Far Away Posts, image 12 of 16: Santa’s envelope, front and back: return address, stamp, postmark, delivery label and wax seal](https://xgravity.co/assets/work/farawayposts/envelope.jpg) ![Far Away Posts, image 13 of 16: six envelopes, one for each writer, each with its own stamp and delivery label](https://xgravity.co/assets/work/farawayposts/envelopes.jpg) ![Far Away Posts, image 14 of 16: What’s inside, for the Tooth Fairy: the date, which tooth it was, and how brave they were](https://xgravity.co/assets/work/farawayposts/inside-tooth.jpg) ![Far Away Posts, image 15 of 16: the last step: read it one last time, then address Santa’s envelope](https://xgravity.co/assets/work/farawayposts/send-focus.jpg) ![Far Away Posts, image 16 of 16: the Far Away Posts mark: a postmarked stamp over hand-lettered type](https://xgravity.co/assets/work/farawayposts/logo.jpg) A letter service taken from zero to one: the name and mark, the stationery and envelopes, six storybook worlds, and the tool a parent uses to write a one-page letter from Santa, the Tooth Fairy or Cupid, printed on cream paper and mailed. What we did Brand identity, Illustration, Stationery and envelope design, Product design, UX/UI design, Build ## The idea The letters a child keeps come from details only a parent knows: the bike ride, the lost dinosaur, the brother called Leo. Far Away Posts asks for a few of those true things and turns them into a one-page letter that arrives by mail, in an envelope from somewhere magical. ## Zero to one It started as a blank page. The name, the mark, the paper, the envelopes, the writers and their worlds, and a working product to hold it all together, each designed to work with the others, from the first screen to the envelope in the mailbox. ## The letter, live The letter sits on the desk from the first question and fills in as the parent types: the name, the town, the wish. New lines are highlighted as they land. Paper and handwriting change on the letter itself, and a meter keeps it to one page, so what the parent sees is what gets printed. AI drafts a first version in the writer’s voice; the parent can change any word, and nothing prints until they approve it. ## Six worlds Santa writes from a sleeping village under falling snow. The Tooth Fairy gets a moonlit sky and fairy dust, Cupid drifting hearts, the Easter Bunny a spring meadow, and the birthday dragon and unicorn a sky full of balloons. Each writer has its own crest, three papers, a postage stamp, a postmark and a delivery label. ## Made for real paper Everything is designed for cream US Letter paper and a plain #10 envelope. Some parts stay physical on purpose: the crest and postmark are inked rubber stamps, the stamp is a real sticker and the wax seal goes on the back flap. The envelope travels inside a plain mailer, so the parent can put it in the mailbox or under the tree. ## Behind the letter Checkout, an order desk that prints letters, envelopes and mailing labels in batches, and a schedule that deletes the child’s details 60 days after the letter ships.