---
title: "X Gravity — brand and business tools you own"
description: "X Gravity builds your brand, your website and your tools, start to finish. One senior lead, one project at a time, from $8,000 a month."
url: https://xgravity.co/
---

# Your brand, website and tools.

One flat fee, from $8,000 a month. The thinking and the craft stay human, and AI clears the busywork so your fee goes further. Month to month: stop at the end of any month, and keep everything we've made.

[Book an intro call](https://xgravity.co/contact.html) [See the work](https://xgravity.co/work/)

## AI should save you money. Here it does.

You already know AI can cut costs. We put it to work on both sides. In our studio, it takes on the legwork of research and production, so your flat fee buys more each month, while the judgment and the craft stay human. In your business, we build it into tools and automations that take the busywork off your team.

[See the whole map](https://xgravity.co/approach/map)

## Own what you build.

Most businesses rent the tools they run on and scatter the rest across agencies and apps. We build your brand, your website and your tools, and hand every piece to you.

## Two lanes. Start wherever you are.

New business? Start with Brand. Already have one? Go straight to Build. Need both? We do them in order, one project at a time.

[

### Brand

For businesses starting out, or ready for a refresh.

The idea your business can own, and everything that carries it into the world.

-   Positioning and messaging
-   Naming
-   Logo and identity systems
-   Brand refreshes
-   Voice and guidelines
-   Packaging
-   Campaigns
-   Assets and collateral

Explore Brand](https://xgravity.co/brand.html)[

### Build

For businesses that already have a brand and need the tools.

Software built around your own data and processes. You own the code, not a subscription.

-   Websites
-   UX and UI design
-   Shopify stores
-   Custom business apps
-   Internal tools that replace spreadsheets
-   Client portals, booking and quoting
-   Dashboards and automations

Explore Build](https://xgravity.co/build.html)

**Content, as an add-on.** Any Brand or Build project can add photography, video, copy and launch posts. Need ads or social run day to day? We bring in a trusted partner.

## Selected work

[All projects](https://xgravity.co/work/)

1.  [
    
    ![XPLOR: Powering adventures.](https://xgravity.co/assets/work/xplor/01.jpg)
    
    Brand for Sunflare
    
    ### XPLOR
    
    Powering adventures.
    
    Repositioned a flexible-solar platform around reliability and adventure instead of specs, and built the brand, content and community to prove it.
    
    **300%** product-line revenue growth by year three
    
    View the work
    
    ](https://xgravity.co/work/xplor.html)
2.  [
    
    ![SnapDTF: A print shop that runs itself.](https://xgravity.co/assets/work/snapdtf/01.jpg)
    
    Build
    
    ### SnapDTF
    
    A print shop that runs itself.
    
    Brand, ordering site, automatic file checking and an order dashboard for a direct-to-film transfer shop, built end to end.
    
    **14 × 18** one sheet size, one price
    
    View the work
    
    ](https://xgravity.co/work/snapdtf.html)

## One project at a time. One monthly rate.

Every engagement is mapped week by week: brand first if you need it, then the site, then the tools, on a dated plan, at one flat rate from $8,000 a month. No change orders. When a better idea shows up halfway through, we follow it.

[See how an engagement works](https://xgravity.co/approach.html#pricing)

[](https://xgravity.co/approach.html#pricing)

## Who we work with

We help growing businesses look the part and run better.

- Startups going from zero
- SMBs ready for a rebrand
- Businesses ready to work smarter

[See who we work with](https://xgravity.co/approach.html#who)

![Founder of X Gravity](https://xgravity.co/assets/people/ben.jpg)

About

## Thinking and making are equal.

X Gravity is led by its founder, a creative director and principal brand designer who clarifies, builds and evolves brands, from strategy to market and beyond. Now he builds the software they run on, too.

[About X Gravity](https://xgravity.co/about.html)

> Ben is passionate about creating brands that authentically tell stories and connect with the right audience.

**Paul Vela** CDO, Sunflare

> Ben's expertise and out-of-the-box thinking were vital to the success of launching our client's rebranding campaign.

**Suzy Simmons** Chief Creative Officer, Test Monki

> Ben is very hands-on, gets deeply engaged in each project, and treats the work as if it were his own. At the end of the day, he delivers great value.

**Sanjay Sathe** CEO, Succeed Smart

> I immediately acquired a deeper appreciation for Ben as both a creative problem solver and business strategist.

**Tobey Simpson** Founder, BEVL

## Field notes

[Read all field notes](https://xgravity.co/field-notes/)

-   [From Mess to Method: What I Learned Running Creative Without a PlaybookThe best thing that can happen to a new creative lead is walking in and finding no process at all.](https://xgravity.co/field-notes/from-mess-to-method.html)
-   [The First Ninety Days No One Warns You AboutThe org chart they walk you through on day one is the least accurate document in the building.](https://xgravity.co/field-notes/the-first-ninety-days.html)
-   [Why Your Best Work Happens Before the BriefBy the time a brief lands on your desk, the most interesting decision has usually been made without you.](https://xgravity.co/field-notes/why-your-best-work-happens-before-the-brief.html)