--- title: "Spada Scura — X Gravity" description: "A premium rifle-accessory brand, from naming to launch, that brought craftsmanship into a category built on tactical black polymer." url: https://xgravity.co/work/spadascura.html --- [Work](https://xgravity.co/work/) / Brand # Spada Scura Controlled performance, not aggression. ![Spada Scura, image 1 of 8](https://xgravity.co/assets/work/spadascura/01.jpg) ![Spada Scura, image 2 of 8](https://xgravity.co/assets/work/spadascura/02.jpg) ![Spada Scura, image 3 of 8](https://xgravity.co/assets/work/spadascura/03.jpg) ![Spada Scura, image 4 of 8](https://xgravity.co/assets/work/spadascura/04.jpg) ![Spada Scura, image 5 of 8](https://xgravity.co/assets/work/spadascura/05.jpg) ![Spada Scura, image 6 of 8](https://xgravity.co/assets/work/spadascura/06.jpg) ![Spada Scura, image 7 of 8](https://xgravity.co/assets/work/spadascura/07.jpg) ![Spada Scura, image 8 of 8](https://xgravity.co/assets/work/spadascura/08.jpg) 1 / 8 A premium rifle-accessory brand, from naming to launch, that brought craftsmanship into a category built on tactical black polymer. What we did Naming, Positioning, Identity, Packaging, Website, Product photography ## The problem The category leans on aggressive tactical styling and utility-first messaging. Spada Scura needed credibility with serious shooters while leading with craftsmanship and premium materials. ## The idea The name means "dark sword" in Italian. The brand is controlled performance over aggression: dark purple, restrained type, walnut and machined metal. ## The work A custom shield with blade details, a hidden SS monogram and three pillars for the three founders. Macro studio photography with compositing to show the products on many rifle platforms without a shoot for each. A reusable case-style package that doubles as brass storage, with a clear install manual. And the Ace of Spada challenge: hit the mark at 100 yards on video and earn a hat you can't buy. ## The result A partnership deal with SIG SAUER and one consistent position across every customer touchpoint. ## More from the project ![Spada Scura, image 9](https://xgravity.co/assets/work/spadascura/09.jpg)![Spada Scura, image 10](https://xgravity.co/assets/work/spadascura/10.jpg)![Spada Scura, image 11](https://xgravity.co/assets/work/spadascura/11.jpg)![Spada Scura, image 12](https://xgravity.co/assets/work/spadascura/12.jpg)![Spada Scura, image 13](https://xgravity.co/assets/work/spadascura/13.jpg)![Spada Scura, image 14](https://xgravity.co/assets/work/spadascura/14.jpg)![Spada Scura, image 15](https://xgravity.co/assets/work/spadascura/15.jpg)![Spada Scura, image 16](https://xgravity.co/assets/work/spadascura/16.jpg)![Spada Scura, image 17](https://xgravity.co/assets/work/spadascura/17.jpg)![Spada Scura, image 18](https://xgravity.co/assets/work/spadascura/18.jpg)![Spada Scura, image 19](https://xgravity.co/assets/work/spadascura/19.jpg)![Spada Scura, image 20](https://xgravity.co/assets/work/spadascura/20.jpg)![Spada Scura, image 21](https://xgravity.co/assets/work/spadascura/21.jpg)