---
title: "Brand — X Gravity"
description: "Brand at X Gravity: The idea your business can own, and everything that carries it into the world."
url: https://xgravity.co/brand.html
---

Brand

# The idea worth owning, and everything that carries it.

For businesses starting out, or ready for a refresh. The idea your business can own, and everything that carries it into the world.

## What's in the Brand lane

-   ### Positioning and messaging
    
    Find the one idea your business can own, then say it the same way everywhere: website, sales calls, packaging.
    
-   ### Naming
    
    Names that are short, ownable and say something. We check them against what's already out there before you fall in love.
    
-   ### Logo and identity systems
    
    A mark, type, color and a system that flexes from an app icon to a trade-show wall without losing itself.
    
-   ### Brand refreshes
    
    Keep what people already recognize, fix what's holding you back. Usually faster and cheaper than starting over.
    
-   ### Voice and guidelines
    
    How you sound and how the system works, written so your team and partners can use it without us in the room.
    
-   ### Packaging
    
    Packaging that earns a second look on the shelf and a second use at home.
    
-   ### Campaigns
    
    The big idea, the key visuals and the launch creative, made to run everywhere at once. We make the campaign; trusted partners run the ads and social.
    
-   ### Assets and collateral
    
    Decks, sales sheets, dealer kits, signage and templates: the brand applied to the things your team uses every day.
    

## Featured brand project

1.  [
    
    ![Spada Scura: Controlled performance, not aggression.](https://xgravity.co/assets/work/spadascura/01.jpg)
    
    Brand
    
    ### Spada Scura
    
    Controlled performance, not aggression.
    
    A premium rifle-accessory brand, from naming to launch, that brought craftsmanship into a category built on tactical black polymer.
    
    **SIG SAUER** partnership secured
    
    View the work
    
    ](https://xgravity.co/work/spadascura.html)

**11 projects across Brand and Build.** From naming and identity to storefronts and custom software.

[See all projects](https://xgravity.co/work/)

## How a brand project usually runs

1.  Discovery and strategy1 wk
2.  Identity design2 wks 1 day
3.  Refinement and guidelines1 wk
4.  Assets and rollout4 days

A typical example. Yours gets its own dated plan, on the same monthly rate. [How we work](https://xgravity.co/approach.html)

**A fictional media company, built from the ground up.** Strategy is the foundation and every stage stands on the one before it. In production, the guidelines become skills, so every photo, illustration and video comes out on brand. The brand package at the top is where the Build map starts.

## The Brand Sprint

$12,000 under a month, fixed scope

The express lane. When you need a core identity fast, a Sprint jumps the queue and gets our full attention until it's done, in under a month.

-   Brand strategy: positioning, audience and messaging
-   Logo system
-   Brand guidelines
-   Brand applications
-   Principal-led creative direction
-   Fixed scope and timeline

[Ask about a Brand Sprint](https://xgravity.co/contact.html?interest=brand-sprint)